Crustworthy

Creating a brand world for Crustworthy, a new loaf of bread aimed at saving up to 60 tonnes of food waste by packaging up bread ends from loaves which would otherwise end up in landfill.

The concept of the brand was to showcase the endless possibilities of bread crusts and to encourage consumers to shop more sustainably. This is visualised through large chunky type and illustration alongside the main logo, which replicates a sliced loaf of bread collapsing on one side.

Client: Samworth Brothers

Branding / Illustration / Packaging design